From Hair to Nails: Winning Ghana Facebook Ads as Reels Takes Over
The notification pinged at 6:47 AM. Another DM asking for nail pricing. Another comment asking “location?” under a Reel I posted three days ago. Another brand asking for a “quick collab” with zero budget talk. I stared at the screen, coffee cooling beside me. Two years ago, I was standing over a salon chair at 8 PM, chemicals in my hair, back aching, smiling through “yes madam” to clients who treated me like furniture. Now I sit in my corner of East Legon, ring light humming, editing a 40-second transformation video that took three hours to film and six to edit. ...